Our soundtrack and our history, written differently
Humanity at Music is the soundtrack of a business adventure show that began half a century ago and is still producing new episodes today. But it is also our history, our present and our future written in a completely new and different way. A story written and narrated from many different points of view. It is also a musical, where different types of artistic talent in our country come together, like dance, bertso (Basque musical poetry) and our rich choral tradition. In the end, it is an overarching initiative, the brand not just of a corporation, but of a country.